3D printing documentary on netflix


Print the Legend (2014) - IMDb

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  • 20142014
  • 1h 40m

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Follows the people racing to bring the hot new 3D printing technology to your home, documenting the "Macintosh Moment" of this revolution and exploring what it takes to live the American Dre... Read allFollows the people racing to bring the hot new 3D printing technology to your home, documenting the "Macintosh Moment" of this revolution and exploring what it takes to live the American Dream. Follows the people racing to bring the hot new 3D printing technology to your home, documenting the "Macintosh Moment" of this revolution and exploring what it takes to live the American Dream.

IMDb RATING

7.0/10

2K

YOUR RATING

    • Luis Lopez
    • Clay Tweel
    • Steven Klein
    • Luis Lopez
    • Clay Tweel
  • Stars
    • Chris Anderson
    • Bruce Bradshaw
    • Craig Broady
    • Luis Lopez
    • Clay Tweel
    • Steven Klein
    • Luis Lopez
    • Clay Tweel
  • Stars
    • Chris Anderson
    • Bruce Bradshaw
    • Craig Broady
  • See production, box office & company info
    • 3User reviews
    • 4Critic reviews
  • See more at IMDbPro
    • Awards
      • 2 wins & 1 nomination

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    Top cast

    Chris Anderson

    Bruce Bradshaw

    Craig Broady

    Bill Buel

    Michael Calore

    Nadia Cheng

    Alan Cramer

    David Cranor

    Michael Curry

    Malo Delarue

    Brad Feld

    Ian Ferguson

    Lorenzo Franceschi-Bicchierai

    Martin Galese

    Matt Griffin

    James Gunipero

    Zach Hoeken

    Luke Iseman

      • Luis Lopez
      • Clay Tweel
      • Steven Klein
      • Luis Lopez
      • Clay Tweel
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    Technological Revolution, meet Human Condition

    "Print the Legend" may, on the surface, seem like a dry documentary about technology and innovators using buzzwords to talk about utopic futures. Instead, it is a truly fascinating film that takes a step back from the programming of 1s and 0s to focus instead on the results of that "programming" of neurochemicals, nature and nurture that give shape to our human behavior. The documentary starts around the time MakerBot (presented in the film as the first 3D-printer company to focus on consumer rather than industrial products, to become well-known) is starting to fill its niche and make a name for itself. Shortly after we are introduced to Formlabs, another 3D-printer company presented in the documentary not too long after its founding. Personalities from both companies as well as elsewhere in the technology and 3D-printing spheres talk about an upcoming "technological revolution", based on 3D-printers potentially becoming a household item, as a future reality that will come smoothly. About 30 minutes into the film, jealousy, interpersonal tensions, ambition, resentment, greed, fame, all start to take hold of some of these initially-idealistic entrepreneurs and make it clear that the coming of this revolution will be anything but smooth.

    The documentary does not veer into melodramatic territory however, as the emotional moments are balanced with actual discussions about the technology and its potential impact. In fact, one of its most interesting thread-lines is based on Cody Wilson, an anarcho-activist with an ideal for a world in which 3D-printed deadly weapons are accessible to anyone, and the reactions of the industry and authorities to such a radical concept. The film likewise benefits from very fortunate timing as showing Formlabs's relative "infancy", MakerBot's "teen and early adult" years and the "middle-age" of older, established industrial-3D-printing companies like 3DSystems and Stratasys (now wanting to enter the consumer-level market too) allows us to compare how the companies and personalities that form them change with their personal aging as well as the fast aging of the market and technology. One particularly notable case is MakerBot's definition period resulting in a shift from its early ideal of open-source engineering (in which anyone can collaborate in hopes of making a better product rather than in hopes of monetary gain) to the closed-source version of it (in which work is traded for a salary and the ultimate goal is for the company to make profits, better products along with copyright and intellectual property-based incomes, being only means to that end). This contrasted to 3DSystems's supposed shift away from taking legal action for the use of their IPs in search of a freer environment for development of the industry and products (a shift that by the end of the documentary seems to have had more ideological than practical results).

    Altogether, I found "Print the Legend" to be more surprising and interesting than expected, although dragged down a bit by its edition, mostly in the form of a somewhat overlong runtime. The film brings to mind other historical cases of emotional, human actions perhaps getting in the way of technological progress (and perhaps fueling them a bit too), like the now famous rivalries of Tesla/Edison, or Jobs/Gates, in the progress showing how the human condition is so incongruous. It is completely human to be emotional and illogical, to put personal ambitions before "greater good"s; it's also completely human to believe in the greater good, to have ideals and to want to make a better world; but perhaps there is nothing more completely human than drawing a blank when trying to come up with ways to reconcile these two sides, specially without losing even a bit of what makes us human in the way.

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    • linkogecko
    • Apr 27, 2016

    Details

    • Release date
      • September 26, 2014 (United States)
      • United States
      • Official Site
      • Official site
      • English
    • Also known as
      • Cuộc Đua Ngành in 3D
    • Production companies
      • Audax Films
      • Chad Troutwine Films
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    • See more company credits at IMDbPro

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    • 1 hour 40 minutes

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    Netflix goes inside MakerBot with original doc: 'Print the Legend'

    The documentary tells the inside story of MakerBot, primarily through the eyes of its former CEO, Bre Pettis. We watched it. Our review: a revealing look at how startups go big.

    Netflix goes inside MakerBot with original doc: ‘Print the Legend’

    Bre Pettis of MakerBot in a scene from the Netflix documentary "Print the Legend."

    (Photo courtesy of Netflix)

    MakerBot may not be the biggest tech company in Brooklyn, but when people talk about Brooklyn startups, it’s always on the list.

    It may be the one that’s most identified with the borough.

    MakerBot has all the elements: a manufacturing component that connects it to Brooklyn’s industrial past, cutting-edge technology, a charismatic leader and a clear line to that whole DIY ethos.

    Now Netflix is taking viewers behind the scenes with a new film, Print the Legend, that tells the story of the rise of consumer 3D printing.

    Like a lot of documentaries of this sort, directors Luis Lopez and J. Clay Tweel follow several key characters to set up a narrative that may or may not be a bit constructed. That said, the characters are (basically) these:

    • Bre Pettis, one of the three cofounders of MakerBot, which grew out of Boerum Hill’s NYC Resistor space.
    • Maxim Lobovsky, one of three cofounder of Formlabs, the makers of the Form1, the first consumer-facing stereolithography-driven 3D printer (it is, actually, a different technology than any of the 3D printers made in Brooklyn, capable of a much higher resolution).
    • Avi Reichental, owner of 3D Systems, the giant in industrial 3D printing.
    • Cody Wilson, the anarchist who shot the first 3D printed gun and who previously designed high-capacity ammo magazines that could be made with 3D printers (these were ultimately removed from MakerBot’s Thingiverse).

    There are lots of other people who show up along the way, but that’s the critical cast of characters. The story shows MakerBot rising up from Boerum Hill and how Pettis more and more comes to identify and emulate Apple’s Steve Jobs. The company goes from being a fraction of the market to a fairly big piece, until it’s ultimately acquired by Stratasys, the other big company in this space.

    Stratasys hardly shows up in the film, though. The other player is 3D Systems, which first tries to challenge MakerBot during its open source days by making the Cube, a system it still offers but that hasn’t been well received.

    There’s a really stunning moment in the film when a PR staffer at 3D Systems is on camera with CNET and Pettis, at CES, and gets seriously condescending toward MakerBot. Time has shown that that antagonism hasn’t really worked.

    As MakerBot rises, though, 3D Systems turns its attention to Formlabs, whose campaign on Kickstarter nearly hit $3 million. 3D Systems opts to sue Formlabs (and Kickstarter) for allegedly infringing on its patents.

    Meanwhile, Lobovsky and Pettis are shown to have a sort of wary respect for each other, most notably in a scene where Lobovsky introduces himself to Pettis on camera.

    ###

    A larger piece of the story that’s key to our readers, though, is the way in which the personnel at MakerBot and Formlabs shift and change.

    There’s change at both, but it’s considerably more dramatic at MakerBot. You learn that a long list of staff who are first presented to you as part of the company have since left, or, in many cases, according to the filmmakers and their interviewees, been fired.

    The most compelling of these is Michael Curry, a designer at MakerBot who left sometime after the Stratasys acquisition. Curry says he became troubled by how much more slowly the company moved as it grew up. Then its abandonment of the open source principles MakerBot was founded on seem to shake him. Finally, after the acquisition, he seems to feel it has come to be too much, describing the toll a startup can take on a person.

    In a fairly stirring part of the film, he says:

    You often hear, especially successful entrepreneurs or CEOs say, ‘We sacrificed so much to get to this point.’ And if you’re not them or if you’ve never seen it done, you tend to believe that they are talking about, ‘Oh, we worked long nights or we didn’t see our families or it was really hard.’

    When you hear someone say that after having been through a successful startup, you start to realize that those aren’t the sacrifices they are talking about. They are talking about having sacrificed who they are. They are talking about having to have made compromises with their most deep-seated beliefs, about having to cross lines that they promised themselves they would never have to cross.

    If you care about this stuff, it’s really a stirring film and it’s also one that shows a bit more of how the proverbial sausage is made at fast-growing tech startups.

    There are some great moments along the way, when you can see the subjects thinking, “Why did we let these guys with cameras in here?” That said, if they hadn’t, we wouldn’t come away with a strong sense of how these companies work. Consider it a peek at how the future’s greatest companies came to be.

    -30-

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