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3D printing advertising


3D Printing for Visual Marketing » 3D Printing Media Network

By introducing 3D printing technologies to visual marketing, companies are now able to create large and small visual advertising products that are not just images on a wall but real 3D representations of a product, often supersized. This has become possible with the emergence of more affordable, large format 3D printing technologies, including filament extrusion and – even more so – Massivit’s unique gel dispensing technology.

Because marketing models don’t need to be durable or possess particular mechanical properties, the quality of the materials used is irrelevant. Materials need to be first and foremost affordable and fast do print. By cagtering to these two primary demands, a few 3D printer manufacturers which also include HP and its full color 3D printing systems, have effectively created a new segment of 3D printing and marketing.

Key adopters in this segment are 2D digital printing services and studios that decide to venture into offering 3D capabilities. This transition is not an easy one, as physical 3D representations present a series of challenges that need to be overcome in terms of assembling and finishing a product, however more than a few companies around the world have already begun to embrace this revolution and the results have often been quite stunning.

In this AM Focus, we will examine some of these fascinating marketing projects and the potential of this new vertical segment of the additive manufacturing industry, with contributions from some of the key players in this field.

  • Mimaki’s 3D printing business has been intertwined with Israeli technologies from the start. The Japanese company is a leader in large format 2D inkjet technology just like many of the firms involved in the evolution of companies like Objet, which later became Stratasys. After launching the only credible material jetting…

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  • Anouk Wipprecht, one of the best-known tech-fashion designers making intensive use of 3D printing technologies, has worked with “bionic” singer Viktoria Modesta on the latest Rolls Royce Campaign. Anouk has collaborated with Viktoria on several projects in the past, transforming the singer’s prosthetic leg in a stylish augmentation. This time…

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  • One Piece manga fans had a chance to get interactive with their favorite One Piece characters 3D printed in huge sizes for the publication’s 20th Anniversary celebrations. Fans used the event app’s augmented reality videos to film themselves together with the 24 giant 3D printed props and to customize the…

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  • Perhaps one of the most exciting developments in the field of visual communications is the adoption of large-format 3D printing. The power of this technology to wow audiences and draw them in is immense. I mean, what could be cooler than an 8-foot baseball player mannequin in a sporting goods…

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  • Working with graphic studio Construction Effects for Nespresso, Australia-based digital design studio Composite Images 3D printed two incredible oversized milk splashes to celebrate the new Vertuo machines. The studio created two models: the larger of the two was displayed in the Nespresso George Street, Sydney store window, while the smaller one…

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  • New York City startup Graft Milk has launched the world’s first 3D printing filament designed specifically for the creative arts, known as Art Filament. Graft Milk’s first line of high-quality PLAm Art Filament has been specifically formulated to capture every detail of the most intricate designs and elevate printed artwork to…

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  • When exploring the new developments, opportunities and challenges of additive manufacturing, mass production and especially manufacturing dimensions represent a significant obstacle. During Formnext 2018, we had the opportunity to discuss such challenges with Dr. Ricardo Osiroff, VP Industrial Solutions of Massivit 3D. The large format print industry is a highly…

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  • While 2D renderings can help to communicate a product concept well enough, there is something to be said about seeing a concept as a physical, three-dimensional object. This marketing reality has not been lost on manufacturers and designers, who are increasingly turning to additive manufacturing to tactilely visualize design and…

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  • Deko 3D by Sépia has installed a Massivit 1800 3D printing solution in a bid to secure new business and overcome the constraints of traditional production processes. The Grenoble-based specialist provider of large format 3D applications, a subsidiary of Sépia Signalétique, was founded as a full-service 3D service bureau. “After several years…

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  • Boston-based 3D printing company RIZE Inc. today announces a slew of new products, including the brand new XRIZE industrial desktop 3D printer with full-colour capabilities. In addition to the 3D printer launch, the company has also introduced a range of new materials, including RIZIUM CARBON and RIZIUM ENDURA, as well…

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Why 3D Printing Could Be The Next Big Thing In Marketing

Young woman operating a 3D printer

In the last decade, 3D printing has been used in different sectors, including manufacturing, education, aerospace, and medicine. But despite the rising popularity of this technology in many industries, the marketing space seems slow to adopt its use. Even so, the success of several promotional campaigns using 3D printing has opened the eyes of brand managers and decision-makers to the exciting possibilities of using this tech in marketing.

For now, many brands who want to use 3D printing may not be able to invest in the machines or technology directly. Instead, it’d be more feasible for them to buy finished 3D-printed marketing materials from B2B companies that make them. In essence, many companies offering 3D printing services would be like managed service providers (MSP) that offer turnkey IT solutions to other businesses of all shapes and sizes.

Contents

  • 1 3D Printing In Marketing
    • 1.1 Innovative Method To Introduce A Product
    • 1.2 Low-Cost Advertising Materials
    • 1.3 New Potential For Customization And User Interaction
    • 1.4 Exciting Opportunity To Present Products To Customers
  • 2 Bottom Line

3D Printing In Marketing

Suppose you’re a B2B company offering 3D printing or managed IT services to other companies. In that case, you need a robust MSP marketing services provider if you want to grow your business and improve recurring revenues. After all, 3D printing enterprises and IT service providers shouldn’t be that far off from each other regarding marketing requirements. 

As the economy begins to take off, more businesses will need to boost their marketing. And 3D printing technology is in the perfect position to take advantage of the situation, at least in the marketing sphere. That said, a B2B company offering 3D printing services—or any business, for that matter—can expect that 3D printing is the next big thing in marketing goods and services. Below are the reasons why:

Innovative Method To Introduce A Product

Launching a new product can be a terrifying moment for a business because you don’t have a clue whether the public will love it or not. For a business startup with limited capital, taking on substantial working capital business loans to fund manufacturing and marketing will make much more sense only after getting feedback from their target market.

With 3D printing technology, you can make prototypes and launch promotional campaigns on a smaller scale to see what people think of your new product. You can then use the initial feedback to aid further product development. So, instead of spending a huge chunk of capital creating molds or machines to launch new products, companies could save a lot of money by first using 3D printing to build prototypes before investing in large-scale manufacturing.

Low-Cost Advertising Materials

One of the reasons why experts predict that 3D printing is the next big thing in marketing is the technology’s ability to build marketing materials for shop displays and other promotional items at a low cost. If you participate in a trade fair, you can use 3D printing to create beautiful and intricate displays to make you stand out.

This strategy is also effective in the construction and real estate industry. For instance, Dubai plans to construct 25% of its buildings via 3D printing by 2030. While that may be a lofty goal for any private property company, you can still take advantage of the technology by creating scaled replicas of the buildings and real estate development you’re selling. Through these 3D printed models, you’ll enable customers to see even the most intricate details of your projects.

New Potential For Customization And User Interaction

One of the most significant marketing potentials of 3D printing is product customisation. How often have you walked into a shop and wished that you could change the colour or tweak the design of the item you’re holding? With 3D printing, you can provide customers with an opportunity to make the product design their own, or at least have a say on the colour or shape of the product.

Aside from customization, 3D printing is also an excellent way to encourage user interaction. You could create marketing buzz by enabling users to design a new product or improve on an old one. This move could give you a pulse of what people need or what they like about your product. If you have the budget, you can 3D print the suggested designs from market participants and send them samples. You can bring a 3D printer and do the printing onsite to draw a massive crowd to your booth in a trade show.

Exciting Opportunity To Present Products To Customers

Many customers want to touch and see a product before they buy. Technology will significantly affect marketing over the next decade through 3D-printed physical samples that consumers can test and inspect. If you’re an online seller of high-ticket items, sending potential customers samples of your product is a cost-effective approach to encourage people to buy what you offer.

More and more large corporations around the globe have shown the different uses of 3D printing for their promotional and advertising campaigns. Thus, it’s not surprising that experts predict smaller brands and marketing service providers will adopt this relatively new technology for their marketing in the coming years.

About Manufactur3D Magazine: Manufactur3D is an online magazine on 3D printing. which publishes the latest 3D printing news, insights and analysis from all around the world. Visit our 3D Printing Education page to read more such informative articles. To stay up-to-date about the latest happenings in the 3D printing world, like us on Facebook or follow us on LinkedIn.

Overview of 3D printers for printing advertising signs and 3D letters

3D printing is becoming more and more popular even in industries such as advertising. The production of advertising signs and volumetric letters on modern high-tech equipment is a great way to save time and money. Find out what 3D printers are good for advertising and what equipment is better at handling tasks in this article.

3D printing and advertising

In addition to conventional printing, which is used to create advertising (leaflets, catalogs, banners), 3D printing is also used to produce advertising structures. This technology is often used to create outdoor advertising - three-dimensional letters, signs, signs and logos, as well as for souvenirs.

3D printing capabilities allow you to create objects with complex geometry that can be placed outdoors or indoors. A wide choice of materials and colors provides freedom in the embodiment of any ideas.

Various printers are used for the production of advertising - from desktop to professional. Desktop are suitable for printing souvenirs and small branded products. Professional installations with a large print area are designed to create large products - letters and signs.

Unlike traditional production, 3D printing offers shorter production times as well as a wide range of material shades. On a 3D printer, you can quickly make a letter frame of the desired color without wasting time gluing, processing and coloring.

Features of 3D advertising printers

Professional equipment for advertising - these are large-format FDM devices that print with special materials that are resistant to ultraviolet and temperature changes.

Professional advertising printing equipment has a large X and Y plotting area, which allows you to create large letters and even whole words. Since a large thickness of printed elements is most often not required, the height along the Z axis is limited to 100-150 mm.

Budget 3D advertising printers have an open body, a heated bed for improved adhesion and easy setup. All print options can be set in the software. Software capabilities allow you to produce complex parts - inclined and with bends, as well as provide holes for wires or fasteners.

Specially designed 3D printer for printing advertising signs, letters and words. The device allows you to create, among other things, advertising for the installation of LED lighting.

This budget 3D advertising printer has a printable area of ​​600x600x85 mm, a heated desktop and convenient operation. The ability to print with 2 types of plastic allows you to achieve interesting effects when installing internal lighting, as well as complete almost any design project.

Creatwit Industrial Led Letter 3D Printer K6 can work with translucent PETG plastic, which has a fairly high strength, moderate flexibility and resistance to most alkalis and acids. This material is ideal for creating signs due to its good light transmission.

K6 has a fairly high accuracy - 0.02 mm along the X, Y axes, as well as the ability to adjust the layer height from 0.1 to 0.6 mm. Convenient data transfer via USB or SD card allows you to quickly move on to printing.

Press examples

Technical characteristics:

  • Print technology: FDM / FFF
  • Press material: Plastic thread: Open
  • Mm Diameter: 1.70049
  • Number of print nozzles: 1 pc.
  • Extruder temperature: 220 ° C
  • Table temperature: 65 ° C
  • Press area: 600x600x85 mm
  • Calibration: Automatic
  • layer thickness: 0.1 - 0.6 mm
  • Axis XY: 0.02 mm
  • Number of colors : 2 colors
  • Heated table: Yes
  • Forced chamber heating: No
  • Nozzle: 0.6/0.8/1.0/1.2 mm
  • Supported materials: PETG
  • Supported file formats: STL, SVG, NC, BMP, JPG, STEP, DXF
A selection of articles from the "Knowledge Base" section from the LIDER-3D website: 1) Guide: print figures on a 3D printer • 2) Like 3D technologies are used in different industries • 3) How to choose a good portable 3D scanner

The top model in the Creatwit line. This 3D printer has an enlarged construction area of ​​800x800x85 mm, so it is suitable for creating large-format advertising.

Industrial printer has excellent performance and flexible settings for any task. The all-metal open body provides stable printing, and the heated work platform allows you to securely hold the object during the printing process.

K8 has automatic calibration, as well as convenient operation using a touch screen. The equipment comes with proprietary software that has a wide range of tools for work. The program features allow you to set personal settings to create bright and memorable designs.

Industrial Led Letter 3D Printer K8 prints with translucent PETG material and has the ability to work with 2 colors.

Examples of print

Technical characteristics:
  • Print technology: FDM / FFF
  • Press material: Plastic thread
  • PRICE BACK: Open
  • DIECTION LIFE LIFE: 1.75 mm 2 nozzles: 1 pc.
  • Extruder temperature: 220°C
  • Table temperature: 65°C
  • Print area: 800x800x85 mm
  • Calibration: Automatic
  • Layer thickness: 0.1 - 0.6 mm 9No file formats: STL, SVG, NC, BMP, JPG, STEP, DXF

Professional equipment from the industry leader from China. AD1 Channel Letter, unlike the other two models presented in our review, can print not only PETG, but also ABS, PLA and Flex plastics. This means that the printer can create both outdoor and indoor advertising, as well as implement the creative ideas of the designer.

The printer has a large construction area 600x600x70 mm, heated table up to 100°C. The equipment has the ability to print two materials alternately thanks to two filament supply channels.

The main advantage of the AD1 Channel Letter is the user-friendly and intuitive FlashAD software, which has intelligent features. You don't need to download additional software to get started - all the necessary tools are in FlashAD.

Users can enter text in the application, and then the program will automatically create a file for printing. But this does not negate the possibility of using third-party programs for preparing images, such as CorelDraw.

Like other FlashForge equipment, AD1 Channel Letter has access to the company's FlashCloud cloud service, which allows you to quickly share print files and manage devices.

Printing

Technical characteristics:
  • Print technology: FDM / FFF
  • Press material: Plastic thread
  • Printer Corp0049
  • Number of print nozzles: 1 pc.
  • Extruder temperature: 260 °C
  • Table temperature: 100 °C
  • Print area: 600x600x70 mm
  • Print speed / print speed: 40 - 200 mm/s
  • Layer thickness: 0.009 0.49 0.49 growth axis XY: 0.5 mm
  • Number of colors: 2 colors
  • Heated bed: Yes
  • Plastic control: Yes
  • Print resume system: Yes
  • Nozzle: 0.6 mm
  • Supported materials: ABS, PLA, PETG, Flex
  • Supported file formats: CDR, STL

Thank you all, the material was prepared by the LIDER-3D team of specialists, we will be glad to hear your questions in the comments.

If you are interested in 3D printers for advertising, you can get detailed expert advice by contacting us at LIDER-3D, as well as purchase this equipment on our website.

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Printing advertising signs on a 3D printer.

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Now it is difficult to surprise someone with a bright unusual sign, and thereby attract the attention of buyers. In Russian cities, flashy banners are everywhere, inviting potential customers to purchase goods here. Ordinary posters, even large ones, may simply not be noticed in this ubiquitous cycle of advertising.

3D printing of advertising signs - the solution

In order to increase sales, I thought about creating an extraordinary sign. I wanted to see aesthetic, but at the same time eye-catching advertising on the building of my store.

The decision came unexpectedly. I was visiting my friend and saw how his son was drawing some figure with a 3D pen. The baby, of course, did not look like a dinosaur. At first I did not even understand what he was trying to portray. But still, printing with 3D pens is an interesting and fun thing for a child.

And at that moment it dawned on me - I need to contact a 3D printing services company. I used to hear that absolutely everything is printed on a 3D printer - from towel hooks to real houses. But I had never been able to use 3D printing before, so at first I didn’t even expect high results.

How the letters were printed

In a short period of time, my order was executed just fine. Printing was carried out with consumables of different colors, so it turned out very beautiful and creative. The shape of the letters turned out exactly according to my wishes, and the decor exceeded all expectations. According to my idea, the letters should have been framed by curved lines with a fancy pattern.

The employees of the company allowed me to be present at the creation of my sign. We agreed on the design, letter size and additional elements. First, the specialists brought all these parameters to a computer, created a three-dimensional model in digital format. Then, according to the specified conditions for the operation of a 3D printer, the equipment gradually recreates a real object.

The guys did a great job - it turned out the perfect sign for my store. I was pleased with the result. Looking ahead, I can say with confidence that three-dimensional letters stand out perfectly from the rest of the advertisement.

Now I always use 3DMall if I need some kind of promotion. In particular, I order logos, notify with the help of signs printed on a printer about ongoing promotions, discounts, and the arrival of new goods. And people really began to come more often.

Over time, I decided to modernize the "face" of my store. I ordered volumetric luminous letters. I attached the name of my outlet to a light box with a wave shape and a day-night film. It turned out to be an unreal spectacular spectacle. Now on the busiest street, my sign stands in stark contrast to the rest of the store ads. As a result, there are more and more buyers, sales are growing, profits are increasing.

My conclusion after using 3D printing services: 3D printed advertising signs are the best solution to make your business stand out among thousands of others.

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